The luxury strategy : break the rules of marketing to build luxury brands / J.N. Kapferer and V. Bastien.
By: Kapferer, Jean-Noël.
Contributor(s): Bastien, Vincent.
Publisher: London ; Philadelphia : Kogan Page, 2009Description: x, 323 p. : ill., plans ; 24 cm.ISBN: 9780749454777; 0749454776.Subject(s): Luxuries -- Marketing | Luxury goods industry | Product managementDDC classification: 658.8 Online resources: Contributor biographical information | Publisher description | Table of contents only| Item type | Current location | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Book | SKOLKOVO Library Shelves | HD9999.L852 K37 (Browse shelf) | 1 | Available | 2000000049 |
Total holds: 0
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| HD9999.B444 A443 Science lessons : | HD9999.B444 A443 2008 Бизнес по науке : | HD9999.I492 C457 From entrepreneur to infopreneur : | HD9999.L852 K37 The luxury strategy : | HD9999.L852 T46 Deluxe : | HD9999.L852 T86 Luxury world : | HD9999.L853 B67 India by design : |
Includes bibliographical references (p. [300]-304) and index.
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