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The luxury strategy : break the rules of marketing to build luxury brands / J.N. Kapferer and V. Bastien.

By: Kapferer, Jean-Noël.
Contributor(s): Bastien, Vincent.
Publisher: London ; Philadelphia : Kogan Page, 2009Description: x, 323 p. : ill., plans ; 24 cm.ISBN: 9780749454777; 0749454776.Subject(s): Luxuries -- Marketing | Luxury goods industry | Product managementDDC classification: 658.8 Online resources: Contributor biographical information | Publisher description | Table of contents only
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Item type Current location Call number Copy number Status Date due Barcode Item holds
Book SKOLKOVO Library
HD9999.L852 K37 (Browse shelf) 1 Available 2000000049
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HD9999.B444 A443 Science lessons : HD9999.B444 A443 2008 Бизнес по науке : HD9999.I492 C457 From entrepreneur to infopreneur : HD9999.L852 K37 The luxury strategy : HD9999.L852 T46 Deluxe : HD9999.L852 T86 Luxury world : HD9999.L853 B67 India by design :

Includes bibliographical references (p. [300]-304) and index.

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