Luxury brand management : a world of privilege / Michel Chevalier, Gérald Mazzalovo.
By: Chevalier, Michel.
Contributor(s): Mazzalovo, Gérald.
Publisher: Singapore : John Wiley & Sons (Asia), 2008Description: xiv, 423 p. : ill. ; c24 cm.ISBN: 9780470823262; 0470823267.Subject(s): Brand name products -- Management | Branding (Marketing) | Luxuries -- MarketingDDC classification: 658.827| Item type | Current location | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Book | SKOLKOVO Library Shelves | HD69.B7 C473 (Browse shelf) | 1 | Available | 2000000665 |
Total holds: 0
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| HD69.B7 B733 2004 Брэнди и брэндинг / | HD69.B7 B8316 Brand engagement : | HD69.B7 C467 The cult of the luxury brand : | HD69.B7 C473 Luxury brand management : | HD69.B7 C73 Cram101 textbook outlines to accompany Balanced brand : how to balance the stakeholder forces that can make or break your business, Foley & Kendrick, 1st edition. | HD69.B7 D37 Competitive success : | HD69.B7 D43 From brand vision to brand evaluation : |
Includes bibliographical references and index.
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