Living brands : collaboration + innovation = customer fascination / Raymond A. Nadeau.
By: Nadeau, Raymond.
Publisher: New York : McGraw-Hill, c2007Description: xxx, 302 p. : ill. ; 24 cm.ISBN: 9780071466141; 0071466142.Subject(s): Brand name products | Advertising -- Brand name productsDDC classification: 658.8/27 Online resources: Table of contents only | Contributor biographical information | Publisher description| Item type | Current location | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Book | SKOLKOVO Library Shelves | HD69.B7 N33 (Browse shelf) | 1 | Available | 2000000469 |
Total holds: 0
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| HD69.B7 .L56 Brand sense : | HD69.B7 .L56 Brand sense : | HD69.B7 M67 The global corporate brand book / | HD69.B7 N33 Living brands : | HD69.B7 N36 Value creation : | HD69.B7 N42 Passion brands : | HD69.B7 P647 2012 Brand turnaround : |
Includes bibliographical references (p. [287]-288) and index.
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