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Sales and marketing the Six Sigma Way / Michael J. Webb ; with Tom Gorman.

By: Webb, Michael J.
Contributor(s): Gorman, Tom.
Publisher: Chicago, IL : Kaplan Publishing, c2006Description: xix, 298 p. : ill. ; 24 cm.ISBN: 9781419521508; 1419521500.Subject(s): Marketing -- Management | Marketing -- Quality control | Six sigma (Quality control standard)DDC classification: 658.8 Online resources: Table of contents only | Contributor biographical information | Publisher description
Contents:
The crisis in marketing and selling and what to do about it -- What is Six Sigma, and why should you care? -- The new sales and marketing management strategy -- How a sales web site improved its conversion rate by 50%, and its revenue by 88% -- Tools for really aligning marketing and sales functions -- Designing a sales process that your customers and sales people will follow -- Making marketing and sales decisions that get results -- Making the move to high performance marketing and sales management.
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Item type Current location Call number Copy number Status Date due Barcode Item holds
Book SKOLKOVO Library
Shelves 		HF5415.13 .W356 (Browse shelf) 1 Available 2000001913
Total holds: 0

Includes Internet Web addresses.

Includes bibliographical references (p. 283-285) and index.

The crisis in marketing and selling and what to do about it -- What is Six Sigma, and why should you care? -- The new sales and marketing management strategy -- How a sales web site improved its conversion rate by 50%, and its revenue by 88% -- Tools for really aligning marketing and sales functions -- Designing a sales process that your customers and sales people will follow -- Making marketing and sales decisions that get results -- Making the move to high performance marketing and sales management.

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