Webb, Michael J.
Sales and marketing the Six Sigma Way / Michael J. Webb ; with Tom Gorman. - Chicago, IL : Kaplan Publishing, c2006. - xix, 298 p. : ill. ; 24 cm.
Includes Internet Web addresses.
Includes bibliographical references (p. 283-285) and index.
The crisis in marketing and selling and what to do about it -- What is Six Sigma, and why should you care? -- The new sales and marketing management strategy -- How a sales web site improved its conversion rate by 50%, and its revenue by 88% -- Tools for really aligning marketing and sales functions -- Designing a sales process that your customers and sales people will follow -- Making marketing and sales decisions that get results -- Making the move to high performance marketing and sales management.
9781419521508 1419521500
2006008093
Marketing--Management.
Marketing--Quality control.
Six sigma (Quality control standard)
HF5415.13 / .W356 2006
658.8
Sales and marketing the Six Sigma Way / Michael J. Webb ; with Tom Gorman. - Chicago, IL : Kaplan Publishing, c2006. - xix, 298 p. : ill. ; 24 cm.
Includes Internet Web addresses.
Includes bibliographical references (p. 283-285) and index.
The crisis in marketing and selling and what to do about it -- What is Six Sigma, and why should you care? -- The new sales and marketing management strategy -- How a sales web site improved its conversion rate by 50%, and its revenue by 88% -- Tools for really aligning marketing and sales functions -- Designing a sales process that your customers and sales people will follow -- Making marketing and sales decisions that get results -- Making the move to high performance marketing and sales management.
9781419521508 1419521500
2006008093
Marketing--Management.
Marketing--Quality control.
Six sigma (Quality control standard)
HF5415.13 / .W356 2006
658.8
