SKOLKOVO Library

SKOLKOVO School of Management

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1.
Malcolm McDonald on marketing planning : understanding marketing plans and strategy.

by McDonald, Malcolm | McDonald, Malcolm. How come you're marketing plans aren't working?.

Publisher: London : Kogan Page, 2008Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.13 .M33] (1).
2.
Marketing accountability : how to measure marketing effectiveness / Malcolm McDonald and Peter Mouncey.

by McDonald, Malcolm | Mouncey, Peter.

Publisher: London ; Philadelphia, PA : Kogan Page, 2009Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.13 .M369159] (1).
3.
Marketing in a nutshell : key concepts for non-specialists / Mike Meldrum and Malcolm McDonald.

by Meldrum, Mike | McDonald, Malcolm.

Publisher: Oxford ; Burlington, Mass. : Butterworth-Heinemann, 2007Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415 .M453] (1).
4.
Marketing plans : how to prepare them, how to use them / Malcolm McDonald.

by McDonald, Malcolm.

Edition: 6th ed.Publisher: Oxford : Elsevier Butterworth-Heinemann, 2007Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.13 .M369183] (1).
5.
Marketing plans : a complete guide in pictures/ Malcolm McDonald and Peter Morris.

by McDonald, Malcolm | Morris, Peter, 1937- | McDonald, Malcolm. Marketing plans.

Publisher: Wiley, 2011Online access: Publisher description | Table of contents Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.13 .M315] (1).