Marketing in a nutshell : key concepts for non-specialists / Mike Meldrum and Malcolm McDonald.
By: Meldrum, Mike.
Contributor(s): McDonald, Malcolm.
Publisher: Oxford ; Burlington, Mass. : Butterworth-Heinemann, 2007Description: x, 294 p. : ill. ; 24 cm.ISBN: 9780750681339; 0750681330.Subject(s): MarketingDDC classification: 658.8Item type | Current location | Call number | Copy number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|
Book | SKOLKOVO Library Shelves | HF5415 .M453 (Browse shelf) | 1 | Available | 2000001573 |
Total holds: 0
Includes index.
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