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Marketing in a nutshell : key concepts for non-specialists / Mike Meldrum and Malcolm McDonald.

By: Meldrum, Mike.
Contributor(s): McDonald, Malcolm.
Publisher: Oxford ; Burlington, Mass. : Butterworth-Heinemann, 2007Description: x, 294 p. : ill. ; 24 cm.ISBN: 9780750681339; 0750681330.Subject(s): MarketingDDC classification: 658.8
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Item type Current location Call number Copy number Status Date due Barcode Item holds
Book SKOLKOVO Library
Shelves
HF5415 .M453 (Browse shelf) 1 Available 2000001573
Total holds: 0

Includes index.

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