Marketing in a nutshell : (Record no. 1199)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00836cam a2200229 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0750681330 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 061003s2007 enka e 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780750681339 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0750681330 |
| 050 04 - CLASS MARK | |
| Class Mark | HF5415 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal author | Meldrum, Mike. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing in a nutshell : |
| Subtitle | key concepts for non-specialists / |
| 260 ## - PUBLICATION INFORMATION | |
| Place of publication | Oxford ; |
| -- | Burlington, Mass. : |
| Publisher | Butterworth-Heinemann, |
| Date | 2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Physical description | x, 294 p. : |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 #0 - SUBJECT HEADINGS | |
| Subject term | Marketing. |
| 700 1# - ADDED PERSONAL NAME | |
| Added personal author | McDonald, Malcolm. |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| SKOLKOVO Library | SKOLKOVO Library | Shelves | 2010-07-16 | Coutts | 1 | HF5415 .M453 | 2000001573 | 2012-02-01 | 2010-09-23 | 1 | 0.00 | 2010-07-16 | Book |
