Meldrum, Mike.
Marketing in a nutshell : key concepts for non-specialists / Mike Meldrum and Malcolm McDonald. - Oxford ; Burlington, Mass. : Butterworth-Heinemann, 2007. - x, 294 p. : ill. ; 24 cm.
Includes index.
9780750681339 0750681330
Marketing.
HF5415 / .M453 2007
658.8
Marketing in a nutshell : key concepts for non-specialists / Mike Meldrum and Malcolm McDonald. - Oxford ; Burlington, Mass. : Butterworth-Heinemann, 2007. - x, 294 p. : ill. ; 24 cm.
Includes index.
9780750681339 0750681330
Marketing.
HF5415 / .M453 2007
658.8
