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Commonsense direct & digital marketing / Drayton Bird.

By: Bird, Drayton.
Contributor(s): Bird, Drayton. Commonsense direct marketing.
Publisher: London ; Philadelphia : Kogan Page, 2007Edition: 5th ed.Description: viii, 434 p. : ill. ; 25 cm.ISBN: 9780749447601; 0749447605.Other title: Commonsense direct and digital marketing.Subject(s): Direct marketingDDC classification: 658.8/72 Online resources: Table of contents only | Publisher description | Contributor biographical information
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Item type Current location Call number Copy number Status Date due Barcode Item holds
Book SKOLKOVO Library
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HF5415.126 .B57 (Browse shelf) 1 Available 2000000001
Total holds: 0

"Rev. ed. of: Commonsense direct marketing / Drayton Bird. 4th ed. London ; $a Dover, N.H. : Kogan Page, 2000"--T.p. verso.

Includes index.

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