SKOLKOVO Library

SKOLKOVO School of Management

Commonsense direct & digital marketing / (Record no. 291)

000 -LEADER
fixed length control field 01496cam a2200349 a 4500
001 - CONTROL NUMBER
control field 2007011100
003 - CONTROL NUMBER IDENTIFIER
control field DLC
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 070315s2007 enka 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2007011100
015 ## - NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number GBA702498
Source bnb
016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER
Record control number 013639621
Source Uk
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9780749447601
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0749447605
050 04 - CLASS MARK
Class Mark HF5415.126
100 1# - MAIN ENTRY--PERSONAL NAME
Personal author Bird, Drayton.
245 10 - TITLE STATEMENT
Title Commonsense direct & digital marketing /
246 3# - VARIANT TITLE
Title Commonsense direct and digital marketing
250 ## - EDITION
Edition statement 5th ed.
260 ## - PUBLICATION INFORMATION
Place of publication London ;
-- Philadelphia :
Publisher Kogan Page,
Date 2007.
300 ## - PHYSICAL DESCRIPTION
Physical description viii, 434 p. :
500 ## - GENERAL NOTE
General note "Rev. ed. of: Commonsense direct marketing / Drayton Bird. 4th ed. London ; $a Dover, N.H. : Kogan Page, 2000"--T.p. verso.
500 ## - GENERAL NOTE
General note Includes index.
650 #0 - SUBJECT HEADINGS
Subject term Direct marketing.
700 1# - ADDED PERSONAL NAME
Added personal author Bird, Drayton.
856 41 - ONLINE RESOURCE
Uniform Resource Identifier http://www.loc.gov/catdir/toc/ecip0713/2007011100.html
856 42 - ONLINE RESOURCE
Uniform Resource Identifier http://www.loc.gov/catdir/enhancements/fy0715/2007011100-d.html
856 42 - ONLINE RESOURCE
Uniform Resource Identifier http://www.loc.gov/catdir/enhancements/fy0912/2007011100-b.html
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent location Current location Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Copy number Cost, replacement price Price effective from Koha item type
        SKOLKOVO Library SKOLKOVO Library Shelves 2010-07-16 Coutts 23.61 HF5415.126 .B57 2000000001 2012-02-01 1 23.61 2010-07-16 Book