Market-based management : strategies for growing customer value and profitability / Roger J. Best.
By: Best, Roger J.
Publisher: Upper Saddle River, N.J. : Pearson Prentice Hall, c2009Edition: 5th ed. ; international ed.Description: 545 p. : ill. ; 24 cm.ISBN: 9780138133962; 0138133964.Subject(s): Marketing -- ManagementDDC classification: 658.8Item type | Current location | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Book | SKOLKOVO Library Shelves | HF5415.13 .B46 (Browse shelf) | 1 | Available | 2000000360 |
Total holds: 0
Includes bibliographical references and index.
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