Best, Roger J.
Market-based management : strategies for growing customer value and profitability / Roger J. Best. - 5th ed. ; international ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, c2009. - 545 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9780138133962 0138133964
Marketing--Management.
HF5415.13 / .B46 2009
658.8
Market-based management : strategies for growing customer value and profitability / Roger J. Best. - 5th ed. ; international ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, c2009. - 545 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9780138133962 0138133964
Marketing--Management.
HF5415.13 / .B46 2009
658.8
