000 -LEADER |
fixed length control field |
00915nam a2200241 a 4500 |
001 - CONTROL NUMBER |
control field |
9780138133962 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
UK-RwCLS |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
081112s2009 njua b 001 0 eng |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
ISBN |
9780138133962 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
ISBN |
0138133964 |
050 04 - CLASS MARK |
Class Mark |
HF5415.13 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal author |
Best, Roger J. |
245 10 - TITLE STATEMENT |
Title |
Market-based management : |
Subtitle |
strategies for growing customer value and profitability / |
250 ## - EDITION |
Edition statement |
5th ed. ; international ed. |
260 ## - PUBLICATION INFORMATION |
Place of publication |
Upper Saddle River, N.J. : |
Publisher |
Pearson Prentice Hall, |
Date |
c2009. |
300 ## - PHYSICAL DESCRIPTION |
Physical description |
545 p. : |
650 #0 - SUBJECT HEADINGS |
Subject term |
Marketing |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references and index. |