SKOLKOVO School of Management

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1. The digital handshake : seven proven strategies to grow your business using social media / Paul Chaney.

by Chaney, Paul, 1955-.

Publisher: Hoboken, N.J. : Wiley & Sons, c2009Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.1265 .C48] (1).
2. Groundswell : winning in a world transformed by social technologies / Charlene Li, Josh Bernoff.

by Li, Charlene | Bernoff, Josh.

Publisher: Boston, Mass. : Harvard Business Press, c2008Online access: Table of contents only Availability: Items available for loan: SKOLKOVO Library [Call number: HC79.I55 .L48] (1).
3. Online communities handbook : building your business and brand on the Web / by Anna Buss and Nancy Strauss.

by Buss, Anna | Strauss, Nancy.

Publisher: Indianapolis, Ind. : London : New Riders ; Pearson Education [distributor], 2009Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.1265 .B88] (1).
4. Putting the public back in public relations : how social media is reinventing the aging business of PR / Brian Solis, Deirdre Breakenridge.

by Solis, Brian | Breakenridge, Deirdre.

Publisher: Upper Saddle River, N.J. : FT Press, c2009Online access: Table of contents only Availability: Items available for loan: SKOLKOVO Library [Call number: HD59 .S65] (1).
5. The social media bible : tactics, tools, and strategies for business success / Lon Safko, David K. Brake.

by Safko, Lon | Brake, David K.

Publisher: Hoboken, N.J. : John Wiley & Sons, c2009Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.1265 .S24] (1).
6. This is social media : how to tweet, post, link and blog your way to business success / Guy Clapperton.

by Clapperton, Guy.

Publisher: Chichester, U.K. : Capstone, 2009Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.1265 .C577] (1).
7. Trust agents : using the Web to build influence, improve reputation, and earn trust / Chris Brogan and Julian Smith.

by Brogan, Chris | Smith, Julien.

Publisher: Hoboken, NJ : John Wiley and Sons Ltd, 2009Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.1265 .B76] (1).
8. Empowered : unleash your employees, energize your customers, transform your business / Josh Bernoff, Ted Schadler.

by Bernoff, Josh | Schadler, Ted.

Publisher: Boston, Mass. : Harvard Business Press, c2010Availability: Items available for loan: SKOLKOVO Library [Call number: HD45 .B412] (1).
9. The social media strategist : build a successful program from the inside out / Christopher Barger.

by Barger, Christopher.

Publisher: New York : McGraw-Hill, 2012Availability: Items available for loan: SKOLKOVO Library [Call number: HM851 .B3665 2012] (1).