|
|
1.
|
Battling big box : how nimble niche companies can outmaneuver giant competitors / by Henry Dubroff and Susan J. Marks.
by Dubroff, Henry | Marks, Susan J. Publisher: Franklin Lakes, NJ : Career Press, c2009Other title: Niche companies can outmaneuver giant competitors.Online access: Table of contents only Availability: Items available for loan: SKOLKOVO Library [Call number: HD62.7 .D835] (1).
|
|
|
2.
|
Boomer marketing : selling to a recession resistant market / Ian Chaston.
by Chaston, Ian. Publisher: London : New York : Routledge, 2009Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.127 .C53] (1).
|
|
|
3.
|
Consumer tribes / edited by Bernard Cova, Robert V. Kozinets, Avi Shankar.
by Cova, Bernard | Kozinets, Robert | Shankar, Avi. Publisher: Oxford : Butterworth-Heinemann, 2007Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.32 .C65926] (1).
|
|
|
4.
|
Niche envy : marketing discrimination in the digital age / Joseph Turow.
by Turow, Joseph. Publisher: Cambridge, MA : MIT Press, c2006Other title: Marketing discrimination in the digital age.Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.32 .T95] (1).
|
|
|
5.
|
Lifestyle market segmentation / Dennis J. Cahill.
by Cahill, Dennis J. Publisher: New York : Haworth Press, c2006Online access: Table of contents only Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.127 .C34] (1).
|
|
|
6.
|
Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne.
by Kim, W. Chan | Mauborgne, Renée. Publisher: Boston, Mass. : Harvard Business School Press, 2005Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.153 .K53 2005] (48). Lost (3).
|
|
|
7.
|
The discipline of market leaders : choose your customers, narrow your focus, dominate your market / Michael Treacy and Fred Wiersema.
by Treacy, Michael | Wiersema, Frederik D. (Frederik Derk). Edition: [Expanded ed.].Publisher: Reading, Mass. : Addison-Wesley Pub. Co., c1997Online access: Table of contents | Contributor biographical information | Publisher description Availability: Items available for loan: SKOLKOVO Library [Call number: HD41 .T67] (1).
|
|
|
8.
|
The longer long tail : how endless choice is creating unlimited demand / Chris Anderson.
by Anderson, Chris, 1961- | Anderson, Chris, 1961-. Long tail. Edition: New ed.Publisher: London : Random House Business, 2009Availability: Items available for loan: SKOLKOVO Library [Call number: HF5548.32 .A53] (1).
|
|
|
9.
|
Стратегия голубого океана : Как создавать свободную рыночную нишу и перестать боятся конкурентов / У. Чан Ким, Рене Моборн.
by Ким, У. Чан | Моборн, Рене. Publisher: HIPPO. : Harvard Business School Press, 2010Title translated: Blue ocean strategy.Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.153 .K53 2005] (12).
|
|
|
10.
|
The growth drivers : the definitive guide to building marketing capabilities / Andy Bird and Mhairi McEwan.
by Bird, Andy | McEwan, Mhairi. Publisher: Hoboken, NJ : Wiley, 2012Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.127 .B57 2012] (1).
|
|
|
11.
|
Blue ocean strategy : how to create uncontested market space and make the competition irrelevant /
by Kim, W. Chan | Mauborgne, Renée. Edition: Expanded edition.Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.153.K53] (1).
|
|
|
12.
|
Superconsumers : a simple, speedy, and sustainable path to superior growth / Eddie Yoon.
by Yoon, Eddie [author.]. Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.127 .Y66 2016] (1).
|
