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Battling big box : how nimble niche companies can outmaneuver giant competitors / by Henry Dubroff and Susan J. Marks.

By: Dubroff, Henry.
Contributor(s): Marks, Susan J.
Publisher: Franklin Lakes, NJ : Career Press, c2009Description: 256 p. ; 22 cm.ISBN: 9781601630285; 160163028X.Other title: Niche companies can outmaneuver giant competitors.Subject(s): Small business -- Management | Market segmentation -- Management | New business enterprises -- ManagementDDC classification: 658.02/2 Online resources: Table of contents only
Contents:
What others say -- The battle lines are drawn -- The power of small -- Moments of truth: can you cut it? -- The plan of attack -- Empowering your employees -- Building and maintaining your brand -- Your customers and effective sales -- Get a grip on cash: financial management -- Relentless innovation and vision -- Putting it all together -- Addendum A: Where to go for more information -- Addendum B: Sample business plan.
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Item type Current location Call number Copy number Status Date due Barcode Item holds
Book SKOLKOVO Library
Shelves 		HD62.7 .D835 (Browse shelf) 1 Available 2000001085
Total holds: 0

Includes bibliographical references and index.

What others say -- The battle lines are drawn -- The power of small -- Moments of truth: can you cut it? -- The plan of attack -- Empowering your employees -- Building and maintaining your brand -- Your customers and effective sales -- Get a grip on cash: financial management -- Relentless innovation and vision -- Putting it all together -- Addendum A: Where to go for more information -- Addendum B: Sample business plan.

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