Dubroff, Henry.
Battling big box : how nimble niche companies can outmaneuver giant competitors / Niche companies can outmaneuver giant competitors by Henry Dubroff and Susan J. Marks. - Franklin Lakes, NJ : Career Press, c2009. - 256 p. ; 22 cm.
Includes bibliographical references and index.
What others say -- The battle lines are drawn -- The power of small -- Moments of truth: can you cut it? -- The plan of attack -- Empowering your employees -- Building and maintaining your brand -- Your customers and effective sales -- Get a grip on cash: financial management -- Relentless innovation and vision -- Putting it all together -- Addendum A: Where to go for more information -- Addendum B: Sample business plan.
9781601630285 160163028X
2008041376
Small business--Management.
Market segmentation--Management.
New business enterprises--Management..
HD62.7 / .D835 2009
658.02/2
Battling big box : how nimble niche companies can outmaneuver giant competitors / Niche companies can outmaneuver giant competitors by Henry Dubroff and Susan J. Marks. - Franklin Lakes, NJ : Career Press, c2009. - 256 p. ; 22 cm.
Includes bibliographical references and index.
What others say -- The battle lines are drawn -- The power of small -- Moments of truth: can you cut it? -- The plan of attack -- Empowering your employees -- Building and maintaining your brand -- Your customers and effective sales -- Get a grip on cash: financial management -- Relentless innovation and vision -- Putting it all together -- Addendum A: Where to go for more information -- Addendum B: Sample business plan.
9781601630285 160163028X
2008041376
Small business--Management.
Market segmentation--Management.
New business enterprises--Management..
HD62.7 / .D835 2009
658.02/2
