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Blue ocean strategy : how to create uncontested market space and make the competition irrelevant /

By: Kim, W. Chan.
Contributor(s): Mauborgne, Renée.
Edition: Expanded edition.Description: pages cm.ISBN: 9781625274496 (alk. paper).Subject(s): New products | Market segmentation
List(s) this item appears in: BE in Trend | Books 2014 - 2017
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Item type Current location Call number Status Date due Barcode Item holds
Book SKOLKOVO Library
HF5415.153.K53 (Browse shelf) Available 2000006240
Total holds: 0

Includes bibliographical references and index.

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