Kim, W. Chan.
Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / - Expanded edition. - pages cm
Includes bibliographical references and index.
9781625274496 (alk. paper)
2014032847
New products.
Market segmentation.
HF5415.153
Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / - Expanded edition. - pages cm
Includes bibliographical references and index.
9781625274496 (alk. paper)
2014032847
New products.
Market segmentation.
HF5415.153