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Becoming a category of one : how extraordinary companies transcend commodity and defy comparison / Joe Calloway.
by Calloway, Joe. Edition: 2nd ed., rev. and updated.Publisher: Hoboken, N.J. : John Wiley & Sons, c2009Availability: Items available for loan: SKOLKOVO Library [Call number: HD62.15 .C34] (1).
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Connective branding : building brand equity in a demanding world / Claudia Fisher-Buttinger and Christine Vallaster.
by Fisher-Buttinger, Claudia | Vallaster, Christine, 1971-. Publisher: Chichester ; Hoboken, NJ : Wiley, c2008Availability: Items available for loan: SKOLKOVO Library [Call number: HD69.B7 F57] (1).
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Effective apology : mending fences, building bridges, and restoring trust / John Kador.
by Kador, John. Edition: 1st ed.Publisher: San Francisco. : Berrett-Koehler Publishers, 2009Availability: Items available for loan: SKOLKOVO Library [Call number: HD59.2 .K34] (1).
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The global corporate brand book / Michael Morley.
by Morley, Michael. Publisher: Basingstoke : Palgrave Macmillan, 2009Availability: Items available for loan: SKOLKOVO Library [Call number: HD69.B7 M67] (1).
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Measuring operational and reputational risk : a practitioner's approach / Aldo Soprano ... [et al.].
by Soprano, Aldo. Publisher: Chichester : John Wiley, c2009Availability: Items available for loan: SKOLKOVO Library [Call number: HD61 .M428] (1).
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New strategies for reputation management : gaining control of issues, crises & corporate social responsibility / Andrew Griffin.
by Griffin, Andrew, 1972-. Publisher: London ; Philadelphia : Kogan Page, 2008Online access: Contributor biographical information | Table of contents only | Publisher description Availability: Items available for loan: SKOLKOVO Library [Call number: HD59.2 .G75] (1).
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Cram101 textbook outlines to accompany Balanced brand : how to balance the stakeholder forces that can make or break your business, Foley & Kendrick, 1st edition.
by Foley, John, 1955-. Balanced brand | Academic Internet Publishers (AIPI). Publisher: [S.l. : Academic Internet Publishers (AIPI)], c2010Other title: Outlines & highlights for Balanced brand : how to balance the stakeholder forces that can make or break your business by Foley & Kendrick.Availability: Items available for loan: SKOLKOVO Library [Call number: HD69.B7 C73] (1).
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The soul of the corporation : how to manage the identity of your company / Hamid Bouchikhi, John R. Kimberly.
by Bouchikhi, Hamid | Kimberly, John R. (John Robert), 1942-. Publisher: Upper Saddle River, N.J. : Wharton School Pub., c2008Online access: Table of contents only Availability: Items available for loan: SKOLKOVO Library [Call number: HD58.7 .B679] (1).
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Taking brand initiative : how companies can align strategy, culture, and identity through corporate branding / Mary Jo Hatch, Majken Schultz ; foreword by Wally Olins.
by Hatch, Mary Jo | Schultz, Majken. Edition: 1st ed.Publisher: San Francisco : Jossey-Bass, c2008Online access: Publisher description | Contributor biographical information | Table of contents Availability: Items available for loan: SKOLKOVO Library [Call number: HD59.2 .H38] (1).
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Корпоративная идентичность : создание успешного фирменного стиля и визуальные коммуникации в бизнесе / Марк Роуден.
by Марк Роуден | Марк Роуден. Publisher: Москва; Добрая Книга, 2007Availability: Items available for loan: SKOLKOVO Library [Call number: HD59.2 .R69 ] (1).
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Управление репутационными рисками : Стратегический подход / Andrew Griffin.
by Гриффин, Эндрю, 1972-. Publisher: Москва : Альпина бизнес букс, 2009Availability: Items available for loan: SKOLKOVO Library [Call number: HD59.2 .G75 2009] (1).
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Бизнес в стиле шоу : Маркетинг в культуре впечатлений / Бернд Шмитт, Дэвис Роджерс, Карен Вроцос.
by Шмитт, Бернд | Rogers, David L, 1970- | Vrotsos, Karen, 1960-. Publisher: Москва : Вильямс, c2005Online access: Table of contents Availability: No items available
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