SKOLKOVO School of Management

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Бизнес в стиле шоу : Маркетинг в культуре впечатлений / Бернд Шмитт, Дэвис Роджерс, Карен Вроцос.

By: Шмитт, Бернд.
Contributor(s): Rogers, David L, 1970- | Vrotsos, Karen, 1960-.
Series: Financial Times Prentice Hall books. Publisher: Москва : Вильямс, c2005Description: xxxiii, 400, [4] p. : ill. ; 24 cm.ISBN: 0130471194.Subject(s): Branding (Marketing) | Corporate image | Customer relationsDDC classification: 659.1/52 Online resources: Table of contents
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Includes index.

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