SKOLKOVO School of Management

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1. The affluent consumer : marketing and selling the luxury lifestyle / Ronald D. Michman and Edward M. Mazze.

by Michman, Ronald D | Mazze, Edward M.

Publisher: Westport, Conn. : Praeger Publishers, 2006Online access: Table of contents only Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.33.U6 M53] (1).
2. Boomer marketing : selling to a recession resistant market / Ian Chaston.

by Chaston, Ian.

Publisher: London : New York : Routledge, 2009Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.127 .C53] (1).
3. Branded male : marketing to men / Mark Tungate.

by Tungate, Mark, 1967-.

Publisher: London ; Philadelphia : Kogan Page, 2008Online access: Contributor biographical information | Table of contents only | Publisher description Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.1255 .T86] (1).
4. Changing the game : how video games are transforming the future of business / David Edery and Ethan Mollick.

by Edery, David, 1976- | Edery, David, 1976- | Mollick, Ethan, 1975-.

Publisher: Upper Saddle River, N.J. : FT Press, c2009Online access: Table of contents only Availability: Items available for loan: SKOLKOVO Library [Call number: HD9993.E452 E34] (1).
5. Experiential marketing : a practical guide to interactive brand experiences / Shaz Smilansky.

by Smilansky, Shaz.

Publisher: London ; Philadelphia : Kogan Page, 2009Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.1255 .S55] (1).
6. Marketing strategy and competitive positioning / Graham J. Hooley, Nigel F. Piercy, Brigitte Nicolaud.

by Hooley, Graham J | Piercy, Nigel | Nicolaud, Brigitte.

Edition: 4th ed.Publisher: Harlow : FT Prentice Hall, 2008Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.127 .H66] (1).
7. Meatball sundae : how new marketing is transforming the business world (and how to thrive in it) / Seth Godin.

by Godin, Seth.

Publisher: London : Piatkus, 2009, c2007Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.13 .G63] (1).
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