SKOLKOVO School of Management

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1. Inbound marketing : get found using Google, social media, and blogs / Brian Halligan and Dharmesh Shah.

by Halligan, Brian, 1967- | Shah, Dharmesh, 1967-.

Publisher: Hoboken, N.J. : John Wiley & Sons, c2010Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.1265 .H353 2010] (3).
2. International communications strategy : developments in cross-cultural communications, PR and social media / Silvia Cambié and Yang-May Ooi.

by Cambie, Silvia | Ooi, Yang-May.

Publisher: London : Kogan Page, 2009Availability: Items available for loan: SKOLKOVO Library [Call number: HM1211 .C36] (1).
3. Putting the public back in public relations : how social media is reinventing the aging business of PR / Brian Solis, Deirdre Breakenridge.

by Solis, Brian | Breakenridge, Deirdre.

Publisher: Upper Saddle River, N.J. : FT Press, c2009Online access: Table of contents only Availability: Items available for loan: SKOLKOVO Library [Call number: HD59 .S65] (1).
4. The social media bible : tactics, tools, and strategies for business success / Lon Safko, David K. Brake.

by Safko, Lon | Brake, David K.

Publisher: Hoboken, N.J. : John Wiley & Sons, c2009Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.1265 .S24] (1).
5. Socialnomics : how social media transforms the way we live and do business / Erik Qualman.

by Qualman, Erik, 1972-.

Publisher: Hoboken, N.J. : Wiley, c2009Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.1265 .Q83] (1).
6. This is social media : how to tweet, post, link and blog your way to business success / Guy Clapperton.

by Clapperton, Guy.

Publisher: Chichester, U.K. : Capstone, 2009Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.1265 .C577] (1).
7. Trust agents : using the Web to build influence, improve reputation, and earn trust / Chris Brogan and Julian Smith.

by Brogan, Chris | Smith, Julien.

Publisher: Hoboken, NJ : John Wiley and Sons Ltd, 2009Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.1265 .B76] (1).
8. Understanding digital marketing : marketing strategies for engaging the digital generation / Damian Ryan & Calvin Jones.

by Ryan, Damian | Jones, Calvin.

Publisher: London ; Philadelphia : Kogan Page, 2009Online access: Table of contents only | Contributor biographical information | Publisher description Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.1265 .R93] (1).
9. Everywhere : comprehensive digital business strategy for the social media era / Larry Weber.

by Weber, Larry.

Publisher: Hoboken, N.J. : Wiley, 2011Online access: Cover image Availability: Items available for loan: SKOLKOVO Library [Call number: HD31 .W37 2011] (1).
10. The thank you economy / Gary Vaynerchuk.

by Vaynerchuk, Gary.

Edition: 1st ed.Publisher: New York : Harper Business, c2011Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.5 .V396 2011] (1).
11. Winning the story wars : why those who tell--and live--the best stories will rule the future / Jonah Sachs.

by Sachs, Jonah.

Publisher: Boston, Mass. : Harvard Business Review Press, c2012Availability: No items available Checked out (1).
12. Return on influence : the revolutionary power of Klout, social scoring, and influence marketing / Mark Schaefer.

by Schaefer, Mark.

Edition: 1st ed.Publisher: New York : McGraw-Hill, c2012Availability: Items available for loan: SKOLKOVO Library [Call number: HM742 .S33 2012] (1).
13. The social media MBA : your competitive edge in social media strategy development & delivery / Christer Holloman ; co-authors, Eb Adeyeri ... [et al.].

by Holloman, Christer | Adeyeri, Eb.

Publisher: Chichester, West Sussex, U.K. ; Hoboken, N.J. : Wiley, 2012Other title: MBA.Online access: Cover image | Publisher description | Table of contents only | Contributor biographical information Availability: Items available for loan: SKOLKOVO Library [Call number: HD30.2 .H645 2012] (1).
14. The social media strategist : build a successful program from the inside out / Christopher Barger.

by Barger, Christopher.

Publisher: New York : McGraw-Hill, 2012Availability: Items available for loan: SKOLKOVO Library [Call number: HM851 .B3665 2012] (1).
15. Pinterest power : market your business, sell your product, and build your brand on the world's hottest social network / Jason Miles And Karen Lacey.

by Miles, Jason, 1970- | Lacey, Karen, 1963-.

Publisher: New York : McGraw-Hill, c2013Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.1265 .M538 2013] (1).
16. Smarter than you think : how technology is changing our minds for the better / Clive Thompson.

by Thompson, Clive, 1968-.

Other title: How technology is changing our minds for the better.Online access: Cover image Availability: Items available for loan: SKOLKOVO Library [Call number: T58.5 .T498 2013] (1).
17. Return on influence : the revolutionary power of Klout, social scoring, and influence marketing / Mark Schaefer.

by Schaefer, Mark.

Edition: 1st ed.Publisher: New York : McGraw-Hill, c2012Availability: Items available for loan: SKOLKOVO Library [Call number: HM742 .S33] (1).
18. Chaos monkeys : obscene fortune and random failure in Silicon Valley / Antonio Garc�ia Mart�inez.

by Garc�ia Mart�inez, Antonio [author.].

Edition: First edition.Publisher: New York : Harper, an imprint of HarperCollinsPublishers, [2016]Copyright date: �2016Availability: Items available for loan: SKOLKOVO Library [Call number: HM742 .G37] (1).