SKOLKOVO School of Management

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1. Consumer psychology / Cathrine V. Jansson-Boyd.

by Jansson-Boyd, Cathrine V.

Publisher: Maidenhead ; New York, NY : Open University Press, 2010Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.32 .J36] (1).
2. Crowd surfing : surviving and thriving in the age of consumer empowerment / Martin Thomas and David Brain.

by Thomas, Martin, 1964 July 2- | Brain, David.

Publisher: London : A & C Black, 2008Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.55 .T56] (1).
3. I'm with the brand : the secret dialogue between what we buy and who we are / Rob Walker.

by Walker, Rob, 1968-.

Publisher: London : Constable, 2008Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.32 .W35] (1).
4. The consuming instinct : what juicy burgers, Ferraris, pornography, and gift giving reveal about human nature / Gad Saad.

by Saad, Gad.

Publisher: Amherst, N.Y. : Prometheus Books, 2011Availability: No items available In transit (1).
5. Winning the story wars : why those who tell--and live--the best stories will rule the future / Jonah Sachs.

by Sachs, Jonah.

Publisher: Boston, Mass. : Harvard Business Review Press, c2012Availability: No items available Checked out (1).