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61.
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Wowability : how to achieve it & why it matters / Imran Syed.
by Syed, Imran. Publisher: Singapore ; Hoboken, NJ : John Wiley & Sons (Asia), 2008Other title: Wow.Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415 S94] (1).
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62.
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Your gut is still not smarter than your head : how disciplined, fact-based marketing can drive extraordinary growth and profits / Kevin Clancy, Peter Krieg.
by Clancy, Kevin J, 1942- | Krieg, Peter C, 1951-. Publisher: Hoboken, N.J. : Wiley, c2007Online access: Table of contents only | Contributor biographical information | Publisher description Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.135 .C55] (1).
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63.
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International marketing : analysis and strategy / Sak Onkvisit and John J Shaw.
by Onkvisit, Sak | Shaw, John J. Edition: 5th ed.Publisher: London : Routledge, c2009Availability: Items available for loan: SKOLKOVO Library [Call number: HF1416 .O55] (1).
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64.
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Empirical generalizations about marketing impact : what we have learned from academic research / Dominique M. Hanssens, editor.
by Hanssens, Dominique M | Marketing Science Institute. Publisher: Cambridge, MA : Marketing Science Institute, c2009Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415 .E47] (1).
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65.
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Marketing management in China / Philip Kotler, Kevin Lane Keller, Taihong Lu.
by Kotler, Philip | Keller, Kevin Lane, 1956- | Lu, Taihong | Kotler, Philip. Marketing management. Edition: 1st ed., China adaptation ed.Publisher: Singapore ; New York : Prentice Hall, 2009Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.13 .K642] (1).
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66.
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The four steps to the epiphany : successful strategies for products that win / Steven G. Blank.
by Blank, Steven G. Edition: 2nd ed.Publisher: [S.l. : Lulu.com], c2006Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.55 .B53] (1).
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67.
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Managing marketing in the 21st century : developing & implementing the market strategy / Noel Capon ; with James Mac Hulbert.
by Capon, Noel | Hulbert, James M. Publisher: Bronxville, N.Y. : Wessex Inc., c2007Other title: Managing marketing in the twenty-first century | Developing & implementing the market strategy.Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.13 .C264 2007] (4).
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68.
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War in the boardroom : why left-brain management and right-brain marketing don't see eye-to-eye--and what to do about it / Al & Laura Ries.
by Ries, Al | Ries, Laura. Edition: 1st ed.Publisher: New York, NY : Collins Business, c2009Online access: Table of contents only | Contributor biographical information | Publisher description Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415 .R443] (1).
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69.
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Guerrilla marketing research : marketing research techniques that can help any business make more money / Robert J. Kaden.
by Kaden, Robert J. Edition: Pbk. ed.Publisher: London ; Philadelphia : Kogan Page, 2008Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.2 .K24] (1).
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70.
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Strategy from the outside in : profiting from customer value / George S. Day, Christine Moorman.
by Day, George S | Moorman, Christine. Publisher: New York : McGraw-Hill, c2010Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.13 .D3695 2010] (1).
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71.
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Winning in emerging markets : a road map for strategy and execution / Krishna G. Palepu, Tarun Khanna with Richard J. Bullock.
by Khanna, Tarun | Palepu, Krishna G, 1954- | Bullock, Richard J. Publisher: Boston, Mass. : Harvard Business Press, c2010Availability: Items available for loan: SKOLKOVO Library [Call number: HF1008 .K46 2010] (1).
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72.
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Бренды и брендинг Рита Клифтон и Джон Симмонз
by Clifton, Rita | Simmons, John, 1948- | Ahmad, Sameena. Publisher: Москва : Олимп-Бизнес, 2008Online access: Table of contents | Publisher description Availability: Items available for loan: SKOLKOVO Library [Call number: HD69.B7 B733 2004] (1).
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73.
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Просты способы получения больших прибылей: при малых затратах Джей Конрад Левинсон
by Джей Конрад Левинсон | Levinson, Jeannie | Levinson, Amy. Edition: 4th ed., Completely updated and expanded ed.Publisher: Москва : Эскмо, 2010Online access: Table of contents only | Publisher description | Sample text | Contributor biographical information Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415 .L477 2007] (1).
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74.
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Война: Менеджмент vs. Маркетинг / Эл & Лора Райс.
by Эл & Лора Райс | Райс, Лора. Edition: 1st ed.Publisher: Москва : АСТ, c2010Online access: Table of contents only | Contributor biographical information | Publisher description Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415 .R443 2009] (1).
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75.
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Everywhere : comprehensive digital business strategy for the social media era / Larry Weber.
by Weber, Larry. Publisher: Hoboken, N.J. : Wiley, 2011Online access: Cover image Availability: Items available for loan: SKOLKOVO Library [Call number: HD31 .W37 2011] (1).
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76.
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Enchantment : the art of changing hearts, minds, and actions / Guy Kawasaki.
by Kawasaki, Guy, 1954-. Publisher: New York : Portfolio/Penguin, 2011Online access: Contributor biographical information | Publisher description Availability: Items available for loan: SKOLKOVO Library [Call number: HD30.3 .K38 2011] (1).
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77.
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The thank you economy / Gary Vaynerchuk.
by Vaynerchuk, Gary. Edition: 1st ed.Publisher: New York : Harper Business, c2011Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.5 .V396 2011] (1).
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78.
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Маркетинговая стратегия / О. Уолкер-младший, Дж. Маллинз.
by О. Уолкер-младший | Дж. Маллинз. Publisher: Москва : Вершина, 2006Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.13 .M3586] (1).
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79.
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Продажи через независимых торговых представителей / Гарольд Дж. Новик.
by Гарольд Дж. Новик. Publisher: Москва : Добрая Книга, 2006Availability: Items available for loan: SKOLKOVO Library [Call number: HF5438.25 .N68] (1).
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80.
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Маркетинговый план : практическое руководство по разработке / Мэриан Берк Вуд.
by Мэриан Берк Вуд. Publisher: Москва : Вильямс, 2005Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.13 .W66] (1).
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