SKOLKOVO Library

SKOLKOVO School of Management

Normal view MARC view ISBD view

Enchantment : the art of changing hearts, minds, and actions / Guy Kawasaki.

By: Kawasaki, Guy, 1954-.
Publisher: New York : Portfolio/Penguin, 2011Description: xxiii, 211 p. : ill. ; 22 cm.ISBN: 9781591843795; 1591843790.Subject(s): Persuasion (Psychology) in organizations | Persuasion (Psychology) | Influence (Psychology) | Marketing -- Psychological aspects | Management -- Psychological aspectsDDC classification: 658.8001/9 Online resources: Contributor biographical information | Publisher description
Contents:
Introduction -- Why enchantment? -- How to achieve likability -- How to achieve trustworthiness -- How to prepare -- How to launch -- How to overcome resistance -- How to make enchantment endure -- How to use push technology -- How to use pull technology -- How to enchant your employees -- How to enchant your boss -- How to resist enchantment -- Conclusion.
Summary: Guy Kawasaki's acclaimed books have established him as the entrepreneur's entrepreneur. Now he turns to the mystery of influence, and offers a new take on this key force that drives any successful business or personal interaction. This book's fundamental message is that in any transaction the goal is not to get your own way, but to bring about a voluntary, enduring, and delightful change of heart in other people, by working with and through them and enlisting their own goals and desires. It's enchantment that enables us to maneuver through difficult decisions, break people's entrenched habits, defy the wisdom of crowds, and get colleagues to work for long-term goals. Kawasaki's advice includes: how to achieve rapport, credibility, and trust; how to help people enchant themselves; how to overcome resistance; how to enchant your employees--and your boss; and how to resist enchantment.--From publisher description.
List(s) this item appears in: Books 2010 - 2013
Tags from this library: No tags from this library for this title.
Item type Current location Collection Call number Status Date due Barcode Item holds
Book SKOLKOVO Library
Shelves 		Not Tagged HD30.3 .K38 2011 (Browse shelf) Available 2000003303
Total holds: 0

Includes bibliographical references (p. [191]-192) and index.

Introduction -- Why enchantment? -- How to achieve likability -- How to achieve trustworthiness -- How to prepare -- How to launch -- How to overcome resistance -- How to make enchantment endure -- How to use push technology -- How to use pull technology -- How to enchant your employees -- How to enchant your boss -- How to resist enchantment -- Conclusion.

Guy Kawasaki's acclaimed books have established him as the entrepreneur's entrepreneur. Now he turns to the mystery of influence, and offers a new take on this key force that drives any successful business or personal interaction. This book's fundamental message is that in any transaction the goal is not to get your own way, but to bring about a voluntary, enduring, and delightful change of heart in other people, by working with and through them and enlisting their own goals and desires. It's enchantment that enables us to maneuver through difficult decisions, break people's entrenched habits, defy the wisdom of crowds, and get colleagues to work for long-term goals. Kawasaki's advice includes: how to achieve rapport, credibility, and trust; how to help people enchant themselves; how to overcome resistance; how to enchant your employees--and your boss; and how to resist enchantment.--From publisher description.

There are no comments for this item.

Log in to your account to post a comment.