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21.
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The luxury strategy : break the rules of marketing to build luxury brands / J.N. Kapferer and V. Bastien.
by Kapferer, Jean-Noël | Bastien, Vincent. Publisher: London ; Philadelphia : Kogan Page, 2009Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: SKOLKOVO Library [Call number: HD9999.L852 K37] (1).
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22.
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Managing marketing : [marketing success through good management practice] / Roger Palmer, Juanita Cockton, Graham Cooper.
by Palmer, Roger (Roger A.) | Cockton, Juanita | Cooper, Graham. Publisher: Oxford : Butterworth-Heinemann, 2007Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.13 .P35] (1).
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23.
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Managing markets and customers.
by Institute of Leadership & Management (Great Britain). Edition: Rev. ed.Publisher: Oxford ; Burlington, MA : Elsevier/Pergammon Flexible Learning, 2009Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415 M36] (1).
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24.
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Market-based management : strategies for growing customer value and profitability / Roger J. Best.
by Best, Roger J. Edition: 5th ed. ; international ed.Publisher: Upper Saddle River, N.J. : Pearson Prentice Hall, c2009Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.13 .B46] (1).
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25.
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Market-led strategic change : transforming the process of going to market / Nigel Piercy.
by Piercy, Nigel. Edition: 4th ed.Publisher: Amsterdam ; Boston : Elsevier/Butterworth-Heinemann, c2009Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415 .P542] (1).
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26.
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Marketing accountability : how to measure marketing effectiveness / Malcolm McDonald and Peter Mouncey.
by McDonald, Malcolm | Mouncey, Peter. Publisher: London ; Philadelphia, PA : Kogan Page, 2009Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.13 .M369159] (1).
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27.
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Marketing calculator : measuring and managing return on marketing investment / Guy R. Powell.
by Powell, Guy R. Publisher: Singapore ; Hoboken, NJ : John Wiley & Sons (Asia), 2008Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.13 .P685] (1).
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28.
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Marketing for entrepreneurs / Jurgen Wolff.
by Wolff, Jurgen. Publisher: Harlow ; New York, NY : Pearson Prentice Hall Business, 2009Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.13 .W653] (1).
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29.
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Marketing management and strategy.
by Doyle, Peter, 1943 June 23-2003 | Stern, Philip. Edition: 4th ed. / Peter Doyle and Philip Stern.Publisher: Harlow : Financial Times Prentice Hall, 2006Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.13 .D753] (1).
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30.
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Marketing management / Philip Kotler ... [et al.].
by Kotler, Philip | Kotler, Philip. Marketing management. Edition: 1st European ed.Publisher: Harlow, England ; New York : Pearson/Prentice Hall, 2009Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.13 .M35224 2009] (2).
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31.
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The marketing plan handbook / Marian Burk Wood.
by Wood, Marian Burk. Edition: 4th ed., International ed.Publisher: Boston, [Mass.] ; London : Pearson, c2011Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.13 .W66] (1).
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32.
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Marketing planning by design : systematic planning for successful marketing strategy / Ralf E. Strauss.
by Strauss, Ralf E. Publisher: Chichester, England ; Hoboken, NJ : Wiley, c2008Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.13 .S8789] (1).
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33.
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Marketing strategy and competitive positioning / Graham J. Hooley, Nigel F. Piercy, Brigitte Nicolaud.
by Hooley, Graham J | Piercy, Nigel | Nicolaud, Brigitte. Edition: 4th ed.Publisher: Harlow : FT Prentice Hall, 2008Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.127 .H66] (1).
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34.
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Marketing strategy and management / Michael J. Baker
by Baker, Michael John. Edition: 4th ed.Publisher: Basingstoke : Palgrave Macmillan, 2007Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.13 .B353] (1).
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35.
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Marketing strategy : a decision-focused approach / Orville C. Walker, John W. Mullins.
by Walker, Orville C | Mullins, John W. (John Walker). Edition: 7th ed., International student ed.Publisher: New York : McGraw-Hill Irwin, 2010, c2011Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.13 .M3586] (1).
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36.
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Marketing strategy : the difference between marketing and markets / Paul Fifield.
by Fifield, Paul. Edition: 3rd ed.Publisher: Oxford : Butterworth-Heinemann, 2007Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.13 .F46] (1).
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37.
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Meatball sundae : how new marketing is transforming the business world (and how to thrive in it) / Seth Godin.
by Godin, Seth. Publisher: London : Piatkus, 2009, c2007Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.13 .G63] (1).
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38.
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MORE guerrilla marketing research : asking the right people, the right questions, the right way and effectively using the answers to make more money / Robert J. Kaden, Gerald Linda and Jay Conrad Levinson.
by Kaden, Robert J | Linda, Gerald | Levinson, Jay Conrad. Publisher: London ; Philadelphia : Kogan Page Limited, 2009Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.2 .K245] (1).
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39.
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Never mind the sizzle - where's the sausage? : branding based on substance not spin / David J. Taylor.
by Taylor, David, 1964-. Publisher: Chichester : Capstone, 2007Availability: Items available for loan: SKOLKOVO Library [Call number: HD69.B7 T39] (1).
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40.
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Cram101 textbook outlines to accompany Balanced brand : how to balance the stakeholder forces that can make or break your business, Foley & Kendrick, 1st edition.
by Foley, John, 1955-. Balanced brand | Academic Internet Publishers (AIPI). Publisher: [S.l. : Academic Internet Publishers (AIPI)], c2010Other title: Outlines & highlights for Balanced brand : how to balance the stakeholder forces that can make or break your business by Foley & Kendrick.Availability: Items available for loan: SKOLKOVO Library [Call number: HD69.B7 C73] (1).
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