Market-led strategic change : transforming the process of going to market / Nigel Piercy.
By: Piercy, Nigel.
Publisher: Amsterdam ; Boston : Elsevier/Butterworth-Heinemann, c2009Edition: 4th ed.Description: xix, 551 p. : ill. (chiefly col.) ; 25 cm.ISBN: 9781856175043; 1856175049.Subject(s): Marketing -- ManagementDDC classification: 658.8| Item type | Current location | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Book | SKOLKOVO Library Shelves | HF5415 .P542 (Browse shelf) | 1 | Available | 2000001576 |
Total holds: 0
Previous ed.: 2002.
Includes bibliographical references and index.
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