| 000 -LEADER |
|---|
| fixed length control field |
00918nam a2200241 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
cou00261029 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
081212s2009 ne a b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
9781856175043 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
1856175049 |
| 050 04 - CLASS MARK |
|---|
| Class Mark |
HF5415 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal author |
Piercy, Nigel. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Market-led strategic change : |
| Subtitle |
transforming the process of going to market / |
| 250 ## - EDITION |
|---|
| Edition statement |
4th ed. |
| 260 ## - PUBLICATION INFORMATION |
|---|
| Place of publication |
Amsterdam ; |
| -- |
Boston : |
| Publisher |
Elsevier/Butterworth-Heinemann, |
| Date |
c2009. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Physical description |
xix, 551 p. : |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Previous ed.: 2002. |
| 650 #0 - SUBJECT HEADINGS |
|---|
| Subject term |
Marketing |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
