Piercy, Nigel.
Market-led strategic change : transforming the process of going to market / Nigel Piercy. - 4th ed. - Amsterdam ; Boston : Elsevier/Butterworth-Heinemann, c2009. - xix, 551 p. : ill. (chiefly col.) ; 25 cm.
Previous ed.: 2002.
Includes bibliographical references and index.
9781856175043 1856175049
Marketing--Management.
HF5415 / .P542 2009
658.8
Market-led strategic change : transforming the process of going to market / Nigel Piercy. - 4th ed. - Amsterdam ; Boston : Elsevier/Butterworth-Heinemann, c2009. - xix, 551 p. : ill. (chiefly col.) ; 25 cm.
Previous ed.: 2002.
Includes bibliographical references and index.
9781856175043 1856175049
Marketing--Management.
HF5415 / .P542 2009
658.8
