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21.
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Cram101 textbook outlines to accompany Always on : advertising, marketing, and media in an era of consumer control, Vollmer, 1st edition.
by Vollmer, Christopher. Always on | Academic Internet Publishers (AIPI). Publisher: [S.l. : Academic Internet Publishers (AIPI)], c2009Other title: Outlines & highlights for Always on : advertising, marketing, and media in an era of consumer control by Vollmer, IS.Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.1265 .C73] (1).
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22.
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Cram101 textbook outlines to accompany Consumer behaviour, Evans, Jamal & Foxall, 1st edition.
by Evans, Martin (Martin J.). Consumer behaviour | Academic Internet Publishers (AIPI). Publisher: [S.l. : Academic Internet Publishers (AIPI)], c2010Other title: Outlines & highlights for Consumer behaviour by Evans, Jamal & Foxall.Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.32 .C73] (1).
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23.
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Shoptimism : why the American consumer will keep on buying no matter what / Lee Eisenberg.
by Eisenberg, Lee, 1946-. Publisher: New York : Free Press, 2009Online access: Contributor biographical information | Publisher description | Sample text Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.33.U6 E47] (1).
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24.
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The truth about what customers really want / Michael R. Solomon.
by Solomon, Michael R. Publisher: Harlow : Pearson Prentice Hall, 2009Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.32 .S63] (1).
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25.
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The unmanageable consumer / Yiannis Gabriel and Tim Lang.
by Gabriel, Yiannis, 1952- | Lang, Tim. Edition: 2nd ed.Publisher: London ; Thousand Oaks, CA : Sage, 2006Online access: Publisher description | Table of contents Availability: Items available for loan: SKOLKOVO Library [Call number: HC79.C6 G33] (1).
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26.
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Why we buy : the science of shopping / Paco Underhill.
by Underhill, Paco. Edition: Updated and rev. ed.Publisher: New York : Simon & Schuster, 2009Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.2 .U53] (1).
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27.
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Lifestyle market segmentation / Dennis J. Cahill.
by Cahill, Dennis J. Publisher: New York : Haworth Press, c2006Online access: Table of contents only Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.127 .C34] (1).
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28.
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Predictably irrational : the hidden forces that shape our decisions / Dan Ariely.
by Ariely, Dan. Edition: Rev. and expanded ed.Publisher: London : Harper, 2009Availability: No items available Lost (1).
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29.
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Nudge : improving decisions about health, wealth and happiness / Richard H. Thaler and Cass R. Sunstein.
by Thaler, Richard H, 1945- | Sunstein, Cass R. Edition: [Rev. ed.].Publisher: London : Penguin Books, 2009Availability: No items available Checked out (1).
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30.
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The price of a bargain : the quest for cheap and the death of globalization / Gordon Laird.
by Laird, Gordon, 1967-. Edition: 1st ed.Publisher: New York : Palgrave Macmillan, 2009Online access: Publisher description | Contributor biographical information Availability: Items available for loan: SKOLKOVO Library [Call number: HF5429.215.U6 L35] (1).
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31.
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The culture code : an ingenious way to understand why people around the world buy and live as they do / Clotaire Rapaille.
by Rapaille, Clotaire. Publisher: New York, N.Y. : Broadway Books c2007Online access: Sample text | Contributor biographical information | Publisher description Availability: Items available for loan: SKOLKOVO Library [Call number: HM1041 .R37] (1).
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32.
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Культурный код Как мы живём, что покупаем и почему Клотер Рапай
by Клотер Рапай. Edition: 1st ed.Publisher: Москва Альпина Бизнес Букв c2008Online access: Contributor biographical information | Publisher description | Sample text Availability: Items available for loan: SKOLKOVO Library [Call number: HM1041 .R37 2006] (1). Checked out (1).
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33.
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The buying brain : secrets for selling to the subconscious mind / A.K. Pradeep.
by Pradeep, A. K, 1963-. Publisher: Hoboken, N.J. : Wiley, c2010Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.12615 .P73 2010] (1).
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34.
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Предсказывая иррациональность: скрытые силы, определяющие наши решения Дэн Ариели
by Дэн Ариели. Edition: 1st ed.Publisher: Москва Манн, Иванов и Фербер c2010Online access: Book web site | Contributor biographical information | Publisher description Availability: No items available Lost (1).
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35.
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Buy ology : Увлекательное путешествие в мозг современного потребителя / Мартин Линдстром
by Мартин Линдстром, 1970-. Edition: 1st ed.Publisher: Москва : Эксмо, c2011Other title: Buyology.Online access: Table of contents only Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.12615 .L56 2008] (1).
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36.
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Манифест инноваций бренда : как создаются бренды, переориентация рынков и преодоление стереотипов / Джон Грант.
by Джон Грант, 1964-. Publisher: Москва ; Группа ИДТ : c2007Online access: Table of contents only | Contributor biographical information | Publisher description Availability: Items available for loan: SKOLKOVO Library [Call number: HD69.B7 G72 2006] (1).
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37.
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Эмоции и рассудок: Их влияние на поведение потребителя/ Арьюн Чаудхури.
by Арьюн Чаудхури. Publisher: Москва : Группа ИДТ, 2007Online access: Publisher description | Table of contents only Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.32 .C45 2006] (1).
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38.
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Почему мы покупаем : или как заставить покупать/ Пако Андерхилл.
by Пако Андерхилл. Publisher: Минск : Попурри., c2003Online access: Contributor biographical information | Publisher description | Sample text | Table of contents only Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.2 .U53 2009] (1).
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39.
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Consumer behavior & marketing strategy / J. Paul Peter, Jerry C. Olson.
by Peter, J. Paul | Olson, Jerry C. (Jerry Corrie), 1944-. Edition: 9th ed., International ed.Publisher: New York ; London : McGraw-Hill/Irwin, 2010Other title: Consumer behavior and marketing strategy.Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.3 .P468] (1).
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40.
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Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh.
by Hawkins, Del I | Mothersbaugh, David L. Edition: 11th ed., International ed.Publisher: Boston : McGraw-Hill/Irwin, c2010Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.33.U6 H38] (1).
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