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The buying brain : secrets for selling to the subconscious mind / A.K. Pradeep.

By: Pradeep, A. K, 1963-.
Publisher: Hoboken, N.J. : Wiley, c2010Description: xii, 252 p. : ill. ; 24 cm.ISBN: 9780470601778 (cloth); 0470601779 (cloth).Subject(s): Neuromarketing | Consumer behavior | Shopping -- Psychological aspects | Marketing -- Psychological aspectsDDC classification: 658.8/342
Contents:
Trillion to persuade the brain -- Neuromarketing technology -- Your customer's brain is 100,000 years old -- The brain 101 -- The five senses and the buying brain -- The boomer brain is buying -- The female brain is buying -- The mommy brain is buying -- The empathic brain is buying -- Neuromarketing measures and metrics -- The consumer journey -- The buying brain and brands -- The buying brain and products -- The buying brain and packaging -- The buying brain in the aisle -- The buying brain and advertising -- The buying brain, screens, and social media -- Vision of the future.
List(s) this item appears in: Facebook recommendations | Books 2010 - 2013
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book SKOLKOVO Library
Shelves 		Not Tagged HF5415.12615 .P73 2010 (Browse shelf) Available 2000002697
Total holds: 0

Includes bibliographical references and index.

Trillion to persuade the brain -- Neuromarketing technology -- Your customer's brain is 100,000 years old -- The brain 101 -- The five senses and the buying brain -- The boomer brain is buying -- The female brain is buying -- The mommy brain is buying -- The empathic brain is buying -- Neuromarketing measures and metrics -- The consumer journey -- The buying brain and brands -- The buying brain and products -- The buying brain and packaging -- The buying brain in the aisle -- The buying brain and advertising -- The buying brain, screens, and social media -- Vision of the future.

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