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Манифест инноваций бренда : как создаются бренды, переориентация рынков и преодоление стереотипов / Джон Грант.

By: Джон Грант, 1964-.
Publisher: Москва ; Группа ИДТ : c2007Description: p. cm.ISBN: 9785948330471.Subject(s): Brand name products -- Social aspects | Brand name products -- Psychological aspects | Branding (Marketing) | Lifestyles -- Economic aspects | Consumer behaviorDDC classification: 658.8/27 Online resources: Table of contents only | Contributor biographical information | Publisher description
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book SKOLKOVO Library
Not Tagged HD69.B7 G72 2006 (Browse shelf) Available 2000003051
Total holds: 0

Includes bibliographical references and index.

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