SKOLKOVO School of Management

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201. Marketing planning by design : systematic planning for successful marketing strategy / Ralf E. Strauss.

by Strauss, Ralf E.

Publisher: Chichester, England ; Hoboken, NJ : Wiley, c2008Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.13 .S8789] (1).
202. Marketing research.

by McDaniel, Carl D | Gates, Roger H, 1942-.

Edition: 8th ed., International student version / Carl McDaniel, Jr., Roger Gates.Publisher: Hoboken, N.J. : John Wiley, c2010Other title: Marketing research with SPSS.Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.2 .M382] (1).
203. Marketing to the social web : how digital customer communities build your business / Larry Weber.

by Weber, Larry.

Edition: 2nd ed.Publisher: Hoboken, NJ : John Wiley & Sons, c2009Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.1265 .W43] (1).
204. Market research best practice : 30 visions for the future : a compilation of discussion papers, case studies and methodologies from ESOMAR / edited by Peter Mouncey, Frank Wimmer.

by Mouncey, Peter | Wimmer, Frank | ESOMAR.

Publisher: Chichester, England ; Hoboken, NJ : Wiley, c2007Online access: Table of contents only Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.2 .M3538] (1).
205. The mathematics of banking and finance [electronic resource] / Dennis Cox and Michael Cox.

by Cox, Dennis W | Cox, Michael A. A.

Publisher: Chichester, England ; Hoboken, NJ : Wiley, 2006Online access: Connect to MyiLibrary resource Availability: Items available for loan: SKOLKOVO Library [Call number: HF5691 .C69] (1).
206. Measure what matters to customers : using key predictive indicators / Ronald J. Baker.

by Baker, Ronald J. (Ronald Joseph), 1962-.

Publisher: Hoboken, N.J. : Chichester : Wiley ; John Wiley [distributor], c2006Availability: Items available for loan: SKOLKOVO Library [Call number: HD53 .B353] (1).
207. Measuring marketing : 103 key metrics every marketer needs / John Davis.

by Davis, John, 1960 Feb. 17-.

Publisher: Singapore ; Hoboken, NJ : John Wiley & Sons (Asia), c2007Online access: Publisher description | Table of contents only | Contributor biographical information Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415 .D366] (1).
208. Measuring operational and reputational risk : a practitioner's approach / Aldo Soprano ... [et al.].

by Soprano, Aldo.

Publisher: Chichester : John Wiley, c2009Availability: Items available for loan: SKOLKOVO Library [Call number: HD61 .M428] (1).
209. Mergers & acquisitions : an insider's guide to the purchase and sale of middle market business interests : the middle market is different/tales of a deal junkie and the business of middle market investment banking / Dennis J. Roberts.

by Roberts, Dennis J.

Publisher: Hoboken, N.J. : John Wiley & Sons, c2009Other title: Mergers and acquisitions.Online access: Table of contents only Availability: Items available for loan: SKOLKOVO Library [Call number: HG4028.M4 R626] (1).
210. Mergers & acquisitions : a condensed practitioner's guide / Steven M. Bragg.

by Bragg, Steven M.

Publisher: Hoboken, N.J. : John Wiley & Sons, c2009Other title: Mergers and acquisitions.Online access: Table of contents only Availability: Items available for loan: SKOLKOVO Library [Call number: HG4028.M4 B69] (1).
211. Middle market strategies : how private companies use the markets to create value / Richard M. Trottier.

by Trottier, Richard M, 1956-.

Publisher: Hoboken, N.J. : John Wiley, c2009Online access: Table of contents only Availability: Items available for loan: SKOLKOVO Library [Call number: HG4027.7 .T76] (1).
212. Modeling for insight : a master class for business analysts / Stephen G. Powell, Robert J. Batt.

by Powell, Stephen G | Batt, Robert J.

Publisher: Hoboken, N.J. : John Wiley & Sons, c2008Availability: Items available for loan: SKOLKOVO Library [Call number: HD30.23 .P69] (1).
213. Modern auditing.

by Cosserat, Graham W | Rodda, Neil.

Edition: 3rd ed. / Graham Cosserat and Neil Rodda.Publisher: Chichester, West Sussex ; Hoboken, NJ : Wiley, c2009Availability: Items available for loan: SKOLKOVO Library [Call number: HF5667 .C655] (1).
214. Images of the multinational firm / edited by Simon Collinson, Glenn Morgan.

by Collinson, Simon | Morgan, Glenn.

Publisher: Chichester, West Sussex, England ; Hoboken, NJ : Wiley, c2009Availability: Items available for loan: SKOLKOVO Library [Call number: HD2755.5 .I39] (1).
215. The nature of trends : strategies and concepts for successful investing and trading / Ray Barros.

by Barros, Ray.

Publisher: Singapore ; Hoboken, N.J. : Wiley, 2008Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: SKOLKOVO Library [Call number: HG4521 .B37] (1).
216. Nerds on Wall Street : math, machines, and wired markets / David J. Leinweber.

by Leinweber, David, 1952-.

Publisher: Hoboken, N.J. : Wiley, c2009Availability: Items available for loan: SKOLKOVO Library [Call number: HG4515.95 .L43] (1).
217. New issues in Islamic finance and economics : progress and challenges / Hossein Askari, Zamir Iqbal, and Abbas Mirakhor.

by Askari, Hossein | Iqbal, Zamir | Mirakhor, Abbas.

Publisher: Singapore ; Hoboken, NJ : John Wiley & Sons (Asia) Pte. Ltd., 2009Availability: Items available for loan: SKOLKOVO Library [Call number: HG187.4 .A85] (1).
218. The new leader's 100-day action plan : how to take charge, build your team, and get immediate results / George B. Bradt, Jayme A. Check, and Jorge E. Pedraza.

by Bradt, George B | Check, Jayme A | Pedraza, Jorge E.

Edition: 2nd ed.Publisher: Hoboken, N.J. : John Wiley & Sons, c2009Online access: Table of contents only Availability: Items available for loan: SKOLKOVO Library [Call number: HD57.7 .B723] (1).
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219. The new rules of marketing and PR : how to use social media, blogs, news releases, online video, & viral marketing to reach buyers directly / David Meerman Scott.

by Scott, David Meerman.

Edition: 2nd ed.Publisher: Hoboken, N.J. : John Wiley & Sons, c2010Other title: New rules of marketing and public relations.Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.1265 .S393] (1).
220. No more consultants : we know more than we think / Geoff Parcell & Chris Collison.

by Parcell, Geoff | Collison, Chris.

Publisher: Chichester, U.K. : Wiley, 2009Availability: Items available for loan: SKOLKOVO Library [Call number: HD30.2 .C6284] (1).