Marketing research.
By: McDaniel, Carl D.
Contributor(s): Gates, Roger H.
Publisher: Hoboken, N.J. : John Wiley, c2010Edition: 8th ed., International student version / Carl McDaniel, Jr., Roger Gates.Description: 1 v. (various pagings) : ill. (chiefly col.), col. ports. ; 26 cm. + 1 CD-ROM (4 3/4 in.).ISBN: 9780470414361; 0470414367.Other title: Marketing research with SPSS [Cover title].Subject(s): Marketing researchDDC classification: 658.8302854678| Item type | Current location | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Book | SKOLKOVO Library Shelves | HF5415.2 .M382 (Browse shelf) | 1 | Available | 2000001427 |
Total holds: 0
Previous ed.: 2007.
Includes CD-ROM.
"SPSS student version 16.0"--CD-ROM.
Includes bibliographical references (p. [A-32]-A-46) and index.
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