McDaniel, Carl D.
Marketing research. Marketing research with SPSS - 8th ed., International student version / Carl McDaniel, Jr., Roger Gates. - Hoboken, N.J. : John Wiley, c2010. - 1 v. (various pagings) : ill. (chiefly col.), col. ports. ; 26 cm. + 1 CD-ROM (4 3/4 in.)
Previous ed.: 2007. Includes CD-ROM. "SPSS student version 16.0"--CD-ROM.
Includes bibliographical references (p. [A-32]-A-46) and index.
9780470414361 0470414367
Marketing research.
HF5415.2 / .M382 2010
658.8302854678
Marketing research. Marketing research with SPSS - 8th ed., International student version / Carl McDaniel, Jr., Roger Gates. - Hoboken, N.J. : John Wiley, c2010. - 1 v. (various pagings) : ill. (chiefly col.), col. ports. ; 26 cm. + 1 CD-ROM (4 3/4 in.)
Previous ed.: 2007. Includes CD-ROM. "SPSS student version 16.0"--CD-ROM.
Includes bibliographical references (p. [A-32]-A-46) and index.
9780470414361 0470414367
Marketing research.
HF5415.2 / .M382 2010
658.8302854678
