000 -LEADER |
fixed length control field |
01164cam a2200301 a 4500 |
001 - CONTROL NUMBER |
control field |
0470414367 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
StDuBDS |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
090716s2010 njuac f b 001 0 eng|d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
ISBN |
9780470414361 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
ISBN |
0470414367 |
050 04 - CLASS MARK |
Class Mark |
HF5415.2 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal author |
McDaniel, Carl D. |
245 10 - TITLE STATEMENT |
Title |
Marketing research. |
246 14 - VARIANT TITLE |
Title |
Marketing research with SPSS |
250 ## - EDITION |
Edition statement |
8th ed., International student version / |
260 ## - PUBLICATION INFORMATION |
Place of publication |
Hoboken, N.J. : |
Publisher |
John Wiley, |
Date |
c2010. |
300 ## - PHYSICAL DESCRIPTION |
Physical description |
1 v. (various pagings) : |
500 ## - GENERAL NOTE |
General note |
Previous ed.: 2007. |
500 ## - GENERAL NOTE |
General note |
Includes CD-ROM. |
500 ## - GENERAL NOTE |
General note |
"SPSS student version 16.0"--CD-ROM. |
650 #0 - SUBJECT HEADINGS |
Subject term |
Marketing research. |
700 1# - ADDED PERSONAL NAME |
Added personal author |
Gates, Roger H., |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references (p. [A-32]-A-46) and index. |