Measuring marketing : 103 key metrics every marketer needs / John Davis.
By: Davis, John.
Publisher: Singapore ; Hoboken, NJ : John Wiley & Sons (Asia), c2007Description: xvii, 408 p. : ill. ; 26 cm.ISBN: 9780470821329; 0470821329.Subject(s): Marketing -- Evaluation | Marketing researchDDC classification: 658.8 Online resources: Publisher description | Table of contents only | Contributor biographical information| Item type | Current location | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Book | SKOLKOVO Library Shelves | HF5415 .D366 (Browse shelf) | 1 | Available | 2000000616 |
Total holds: 0
Includes bibliographical references and index.
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