Davis, John, 1960 Feb. 17-
Measuring marketing : 103 key metrics every marketer needs / John Davis. - Singapore ; Hoboken, NJ : John Wiley & Sons (Asia), c2007. - xvii, 408 p. : ill. ; 26 cm.
Includes bibliographical references and index.
9780470821329 0470821329
2007295268
Marketing--Evaluation.
Marketing research.
HF5415 / .D366 2007
658.8
Measuring marketing : 103 key metrics every marketer needs / John Davis. - Singapore ; Hoboken, NJ : John Wiley & Sons (Asia), c2007. - xvii, 408 p. : ill. ; 26 cm.
Includes bibliographical references and index.
9780470821329 0470821329
2007295268
Marketing--Evaluation.
Marketing research.
HF5415 / .D366 2007
658.8
