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Flip the funnel : how to use existing customers to gain new ones / Joseph Jaffe.

By: Jaffe, Joseph, 1970-.
Publisher: Hoboken, N.J. : John Wiley & Sons, c2010Description: xviii, 286 p. : ill. ; 24 cm.ISBN: 9780470487853; 0470487852.Subject(s): Customer relations | Business referrals | Customer servicesDDC classification: 658.8/72
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Book SKOLKOVO Library
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HF5415.5 .J33 (Browse shelf) 1 Available 2000001100
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Includes bibliographical references and index.

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