SKOLKOVO School of Management

Jaffe, Joseph, 1970-

Flip the funnel : how to use existing customers to gain new ones / Joseph Jaffe. - Hoboken, N.J. : John Wiley & Sons, c2010. - xviii, 286 p. : ill. ; 24 cm.

Includes bibliographical references and index.

9780470487853 0470487852

2009035143

GBA9A6082 bnb

015408527 Uk


Customer relations.
Business referrals.
Customer services.

HF5415.5 / .J33 2010

658.8/72