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How brands grow : what marketers don't know / Byron Sharp ; and the researchers of the Ehrenberg-Bass Institute.

By: Sharp, Byron.
Publisher: South Melbourne, Vic. ; Oxford : Oxford University Press, 2010Description: xvii, 228 p. : ill. ; 24 cm.ISBN: 9780195573565; 0195573560.Subject(s): Branding (Marketing)DDC classification: 658.827
List(s) this item appears in: Books 2010 - 2013
Tags from this library: No tags from this library for this title.
Item type Current location Call number Copy number Status Date due Barcode Item holds
Book SKOLKOVO Library
HF5415.1255 .S53 (Browse shelf) 1 Available 2000007066
Total holds: 0

Includes bibliographical references (p. 218-228).

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