How brands grow : what marketers don't know / Byron Sharp ; and the researchers of the Ehrenberg-Bass Institute.
By: Sharp, Byron.
Publisher: South Melbourne, Vic. ; Oxford : Oxford University Press, 2010Description: xvii, 228 p. : ill. ; 24 cm.ISBN: 9780195573565; 0195573560.Subject(s): Branding (Marketing)DDC classification: 658.827| Item type | Current location | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Book | SKOLKOVO Library Shelves | HF5415.1255 .S53 (Browse shelf) | 1 | Available | 2000007066 |
Total holds: 0
Includes bibliographical references (p. 218-228).
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