Sharp, Byron.
How brands grow : what marketers don't know / Byron Sharp ; and the researchers of the Ehrenberg-Bass Institute. - South Melbourne, Vic. ; Oxford : Oxford University Press, 2010. - xvii, 228 p. : ill. ; 24 cm.
Includes bibliographical references (p. 218-228).
9780195573565 0195573560
Branding (Marketing)
HF5415.1255 / .S53 2010
658.827
How brands grow : what marketers don't know / Byron Sharp ; and the researchers of the Ehrenberg-Bass Institute. - South Melbourne, Vic. ; Oxford : Oxford University Press, 2010. - xvii, 228 p. : ill. ; 24 cm.
Includes bibliographical references (p. 218-228).
9780195573565 0195573560
Branding (Marketing)
HF5415.1255 / .S53 2010
658.827
