SKOLKOVO Library

SKOLKOVO School of Management

How brands grow : (Record no. 3534)

000 -LEADER
fixed length control field 00782cam a2200229 a 4500
001 - CONTROL NUMBER
control field 9780195573565
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20170818104328.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100125s2010 at a b 000 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780195573565
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0195573560
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)503639230
040 ## - CATALOGING SOURCE
Original cataloging agency UKM
Transcribing agency UKM
Modifying agency YDXCP
-- C#P
-- BWX
-- UK-RwCLS
050 04 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.1255
Item number .S53 2010
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Sharp, Byron.
245 10 - TITLE STATEMENT
Title How brands grow :
Remainder of title what marketers don't know /
Statement of responsibility, etc Byron Sharp ; and the researchers of the Ehrenberg-Bass Institute.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc South Melbourne, Vic. ;
-- Oxford :
Name of publisher, distributor, etc Oxford University Press,
Date of publication, distribution, etc 2010.
300 ## - PHYSICAL DESCRIPTION
Extent xvii, 228 p. :
Other physical details ill. ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. 218-228).
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding (Marketing)
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Source of acquisition Full call number Barcode Date last seen Copy number Cost, replacement price Price effective from Koha item type
        SKOLKOVO Library SKOLKOVO Library Shelves 2017-08-18 Coutts HF5415.1255 .S53 2000007066 2017-08-18 1 22.95 2017-08-18 Book