Consumer behaviour : applications in marketing / by Robert East, Malcolm Wright and Marc Vanhuele.
By: East, Robert.
Contributor(s): Wright, Malcolm | Vanhuele, Marc.
Publisher: London : SAGE, 2008Description: viii, 334 p. : ill. ; 25 cm.ISBN: 9781412934312; 1412934311.Subject(s): Consumer behavior | Consumer behavior -- Psychological aspects | Consumer behavior -- Social aspectsDDC classification: 658.8342Item type | Current location | Call number | Copy number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|
Book | SKOLKOVO Library Shelves | HF5415.32 .E27 (Browse shelf) | 1 | Available | 2000001478 |
Total holds: 0
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HF5415.32 .C65926 Consumer tribes / | HF5415.32 .C73 Cram101 textbook outlines to accompany Consumer behaviour, Evans, Jamal & Foxall, 1st edition. | HF5415.32 .C87 All customers are irrational : | HF5415.32 .E27 Consumer behaviour : | HF5415.32 .H475 Guilt trip : | HF5415.32 .H54 The next big thing : | HF5415.32 .J36 Consumer psychology / |
Includes bibliographical references (p. [294]-322) and indexes.
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