East, Robert, 1940-
Consumer behaviour : applications in marketing / by Robert East, Malcolm Wright and Marc Vanhuele. - London : SAGE, 2008. - viii, 334 p. : ill. ; 25 cm.
Includes bibliographical references (p. [294]-322) and indexes.
9781412934312 1412934311
Consumer behavior.
Consumer behavior--Psychological aspects.
Consumer behavior--Social aspects.
HF5415.32 / .E27 2008
658.8342
Consumer behaviour : applications in marketing / by Robert East, Malcolm Wright and Marc Vanhuele. - London : SAGE, 2008. - viii, 334 p. : ill. ; 25 cm.
Includes bibliographical references (p. [294]-322) and indexes.
9781412934312 1412934311
Consumer behavior.
Consumer behavior--Psychological aspects.
Consumer behavior--Social aspects.
HF5415.32 / .E27 2008
658.8342
