Commonsense direct & digital marketing / Drayton Bird.
By: Bird, Drayton.
Contributor(s): Bird, Drayton. Commonsense direct marketing.
Publisher: London ; Philadelphia : Kogan Page, 2007Edition: 5th ed.Description: viii, 434 p. : ill. ; 25 cm.ISBN: 9780749447601; 0749447605.Other title: Commonsense direct and digital marketing.Subject(s): Direct marketingDDC classification: 658.8/72 Online resources: Table of contents only | Publisher description | Contributor biographical information| Item type | Current location | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Book | SKOLKOVO Library Shelves | HF5415.126 .B57 (Browse shelf) | 1 | Available | 2000000001 |
Total holds: 0
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| HF5415.1255 .S55 Experiential marketing : | HF5415.1255 .T86 Branded male : | HF5415.1255 .W35 Buying in : | HF5415.126 .B57 Commonsense direct & digital marketing / | HF5415.126 .J66 Creative strategy in direct & interactive marketing / | HF5415.12615 .L56 Buy ology : | HF5415.12615 .L56 2008 Buy ology : |
"Rev. ed. of: Commonsense direct marketing / Drayton Bird. 4th ed. London ; $a Dover, N.H. : Kogan Page, 2000"--T.p. verso.
Includes index.
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