Marketing strategy : the difference between marketing and markets / Paul Fifield.
By: Fifield, Paul.
Publisher: Oxford : Butterworth-Heinemann, 2007Edition: 3rd ed.Description: x, 316 p. : ill. ; 24 cm.ISBN: 9780750656757; 0750656751.Subject(s): Marketing -- Management | Strategic planningDDC classification: 658.802| Item type | Current location | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Book | SKOLKOVO Library Shelves | HF5415.13 .F46 (Browse shelf) | 1 | Available | 2000000942 |
Total holds: 0
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| HF5415.13 .D369 Peripheral vision : | HF5415.13 .D3695 2010 Strategy from the outside in : | HF5415.13 .D753 Marketing management and strategy. | HF5415.13 .F46 Marketing strategy : | HF5415.13 .F585 2006 Маркетинг гений / | HF5415.13 .G55 Strategic marketing planning / | HF5415.13 .G63 Meatball sundae : |
Previous ed.: 1998.
Includes bibliographical references and index.
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