Fifield, Paul.
Marketing strategy : the difference between marketing and markets / Paul Fifield. - 3rd ed. - Oxford : Butterworth-Heinemann, 2007. - x, 316 p. : ill. ; 24 cm.
Previous ed.: 1998.
Includes bibliographical references and index.
9780750656757 0750656751
Marketing--Management.
Strategic planning.
HF5415.13 / .F46 2007
658.802
Marketing strategy : the difference between marketing and markets / Paul Fifield. - 3rd ed. - Oxford : Butterworth-Heinemann, 2007. - x, 316 p. : ill. ; 24 cm.
Previous ed.: 1998.
Includes bibliographical references and index.
9780750656757 0750656751
Marketing--Management.
Strategic planning.
HF5415.13 / .F46 2007
658.802
